Top 10 Beauty & Lifestyle Influencers of 2025
Meet the digital trendsetters reshaping beauty and lifestyle culture worldwide.
In 2025, the digital beauty and lifestyle space is booming more than ever before. From TikTok tutorials and YouTube skincare reviews to Instagram fashion reels and wellness podcasts, a new generation of influencers is not just shaping trends—they’re defining the global beauty narrative. These influencers are powerful tastemakers, business founders, and cultural voices with millions of followers and billion-dollar impact.
Here’s a comprehensive look at the Top 10 Beauty & Lifestyle Influencers of 2025 dominating the space.
Nationality: American-Iraqi
Followers (2025): 56M+ (Instagram), 5M+ (TikTok), 4M+ (YouTube)
Niche: Beauty, Makeup, Entrepreneurship
Founder of Huda Beauty, a globally recognized cosmetics brand, Huda Kattan blends influencer marketing with business acumen. Her product line, tutorials, and transparent approach to cosmetic surgery and beauty standards have built a deeply loyal audience.
Nationality: Filipino-American
Followers (2025): 15M+ (Instagram), 14M+ (TikTok), 9M+ (YouTube)
Niche: Beauty, Humor, LGBTQ+ Representation
Bretman Rock is more than a beauty guru—he’s a vibrant force of personality. Known for his makeup tutorials, lifestyle content, and unapologetic authenticity, Bretman continues to inspire millions with his humor and representation.
Nationality: Dutch
Followers (2025): 18M+ (YouTube), 17M+ (Instagram)
Niche: Makeup Tutorials, Advocacy, Beauty Reviews
Best known for her YouTube channel NikkieTutorials, Nikkie de Jager combines flawless makeup artistry with powerful personal storytelling. Her coming out as transgender in 2020 boosted her influence even further, showing her strength and honesty.
Nationality: American
Followers (2025): 25M+ (YouTube), 22M+ (Instagram), 10M+ (TikTok)
Niche: Beauty, Makeup, Fashion
A controversial yet resilient figure, James Charles remains influential in 2025 through regular content, major beauty collabs, and his own cosmetics line. His tutorials, challenges, and brand campaigns are consistently viral.
Nationality: American
Followers (2025): 90M+ (TikTok), 40M+ (Instagram)
Niche: Beauty, Dance, Lifestyle, Celebrity
Addison Rae started with dance on TikTok but quickly expanded into music, movies, and her own clean beauty line, ITEM Beauty. She’s now a mainstream celebrity and beauty icon.
Nationality: American-Nigerian
Followers (2025): 2M+ (YouTube), 1.8M+ (Instagram)
Niche: Beauty Diversity, Skincare, Luxury Lifestyle
Jackie Aina has long championed diversity in the beauty industry. In 2025, she’s thriving as a luxury content creator and founder of FORVR Mood, a lifestyle brand offering candles and self-care products.
Nationality: Romanian
Followers (2025): 5M+ (TikTok), 1.8M+ (Instagram)
Niche: Makeup Artistry, Aesthetic Beauty Content
Danielle Marcan rose to fame for her striking, editorial-style makeup content on TikTok. Her cinematic, minimal, and polished aesthetic is influencing beauty trends worldwide.
Nationality: Australian
Followers (2025): 3.5M+ (YouTube), 1.5M+ (Instagram)
Niche: Beauty, Skincare, Wellness
Chloe Morello is a veteran beauty YouTuber who’s evolved with the times. Today, she focuses more on skincare, motherhood, and wellness, giving her channel a more personal and holistic vibe.
Nationality: American
Followers (2025): 8M+ (TikTok), 3M+ (Instagram)
Niche: GRWM, College Lifestyle, Realness
Alix Earle exploded into TikTok fame with her “Get Ready With Me” videos that blended beauty with the chaos of college life. Her authenticity and candid talks about acne, dating, and stress made her an overnight Gen Z sensation.
Nationality: Nigerian-American
Followers (2025): 1M+ (Instagram), 700K+ (YouTube)
Niche: Natural Hair, Afrocentric Fashion, DIY Beauty
Kiitana stands out with her focus on Afro hair care, fashion, and DIY lifestyle content. She’s a strong voice for cultural beauty and has helped mainstream protective styles and African fashion.
These 10 influencers are redefining beauty and lifestyle for the modern era. They blur the lines between celebrity and creator, style and substance, marketing and meaning. Whether they’re building brands, launching skincare lines, or changing beauty standards—these are the names shaping what beauty looks and feels like in 2025.
Beauty in Africa is more than aesthetics — it's a fusion of heritage, strength, resilience,…
In an era defined by billion-dollar franchises, global streaming wars, and fast-evolving audience tastes, only…
K-pop, a genre that has taken the global music scene by storm, is known for…
The United Arab Emirates (UAE) has become a global business hub, attracting some of the…
Russia has a growing community of young entrepreneurs making waves in various industries, from tech…
Japan, a global powerhouse in technology, finance, and industry, is home to some of the…